We are not consultants – we are an extension of your team.


Our services are embedded into your business so you have an experienced “right-hand” always by your side to navigate you through the complexities and nuances of running a successful alcohol brand anywhere in the world.

 

“I am carving access to best in class expertise for all sizes of businesses in the alcohol beverage industry. ”

Jelena Medic
Founder of PFS360 & Industry Advocate

 

Jelena Medic

© Dianrayphotography

© Dianrayphotography

Ms. Medic spent the last 20 years in finance and operations leadership roles with Fortune 100 and 500 companies. Her journey in the alcohol industry started with Edrington Americas, the parent company of brands such as Macallan, Highland Park, Brugal, and Partida,

Over the last decade, Jelena’s focus and passion have been launching, growing, and making wine and spirits brands successful and profitable. She has a deep understanding of the alcohol industry that very few possess, tackling each area of the business with a unique, strategic, and analytical approach that continues to wow her clients and partners alike.

Access to the best-in-class alcohol industry expertise and tools are now available to small, craft, and medium-size companies, not just companies with large budgets and big brand names.

Ms. Medic's diverse background and expertise include retail, restaurants, consumer goods, and alcohol brands at various stages of their growth journey.